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Why Your Mother Can Buy Media Better Than You – C3 Metrics on Fractional...
As Mother’s Day approaches, many of us remember quotes from our moms--simple sayings which may not have rung true then, but are timeless now. Among them: “If all your friends jumped off a cliff…would...
View Article2013 The Year of Digital Brand Advertising
According to IAB, performance-based advertising has reached the point of diminishing returns for all its players; it has created a highly efficient market in which there is almost no margin left for...
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